Search Engine Optimisation (SEO)
More and more traffic is what every web site owner wants. The key to more traffic is a strong Search Engine Optimisaton strategy, with a positive, pragmatic and practical approach. No tricks, hacks or traps, just good Search Engine Optimisation techniques in accordance with the major search engine guidlines to yield the best and most effective results.
Our approach is one of continuous loop of five major stages.
- Research
- Analyse
- Execute
- Monitor
- Loop
At each step below we analyse and implement Conversion Rate Optimisation to the core, after all our end goal is to convert the traffic we are trying to generate.
Research
We need to know exactly what the market that your business operate in is like such as its volatility and competativeness. Without actually knowing who is competing and where you rank in comparison, the latter stages of this process becomes somewhat a grey area, and marketing budget could be wasted on areas of the market that you just simply wont win at this moment in time. At this stage we also research the keyword trends, keyword useage, keyword competition, plus also taking into consideration seasonal trends of keywords.
Analyse
From the research we would then firstly as part of any kind of strategy be able to see who we are dealing with. For example if we were to setup a book store, we would be able to say: Amazon, Books Online, Play, WHSmith and Waterstones are the big players. Analysing where you fit into the market in terms of price, service, distribution power and other factors, you will be able to formulate a strategy of which products you will be able to launch an assault on the marketplace with maximum impact. We also look at other factors such as Google Analytics data, your site structure and internal linking, and evaluate the way that your shopping cart works.
Execute
At this stage we would execute a range of Search Engine Optimisation techniques such as: editing content, page titles, headings and meta descriptions and tags in line with the keyword analysis. We would conduct link building, deep into the content of your site to establish higher Page Rank (Google PR) with high PR pages on relevant sites. We would also conduct site skeleton and structuring excercises to ensure that the content is relevant in the right areas, that incoming links yield the best PR results and conversion.
Monitor and Loop
We would monitor and loop though the previous 3 stages. Looping depends on the market that you are working in, the amount of new products that you are marketing, the seasonal aspects of your business, plus many other factors highlighted in the research. If the market is highly volatile and competative, such as "Mortgages" then this keyword strategy would take a lot more management, monitoring and looping rather than say "Bedroom Lamps".
Looping also ensures that we can always replenish new ideas into the Research and Analyse stages as we gain experience of how things go on the first loop. It also lets us apply changes as Google and other major search engines change their algorithms that may cause you to fall down or even off the Google Organic Index totaly
If you are worried where to start, how to proceed and even more importantly how you would pay for such a service then contact us and ask about Performance Based Pricing
Related Search Engine Optimisation (SEO) services:
Google Analytics and Traffic Management