Web Design
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Web Design is what gives your business its identity online. Its a cliche, but good web design makes first impressions stick. What is crucially important though is within the first two seconds that your visitor stays to gather the information they need instead of surfing off to another web site.
Web Design with high impact
A snippet from the new Screaming Baby concept to go live in August 2009.
We can design web sites with a high visible impact for any 3 of our major services, be it our PHP5 Web Development, our Magento Commerce or a Content Management Systems web site. |
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Flow
Its crucial that your web design allows users to flow between pages, that the navigation and structure is such to allow the user to move seamlessly through your web site without getting caught up in loops or deadends. The user must be presented with relevant information at the correct levels as they flow into various areas of your web site. This will ensure that you maximise your conversion rates, thus increasing revenue or signups on your site.
Conversion Rates
Speak to any high street shop manager, and you will soon find out how important conversion is. The same applies to your web site, whether its converting visitors to registrations and newsletter subscriptions or visitors to purchases. Yet its surprising how many online shop owners dont think about conversion enough. Many web site owners dont even know what their conversion rate is and what the impact of just slight increases across many of their product ranges could have. Implementing a design that maximises the Conversion Rate of your web site is highly important.
Its not only important to have a visually appealing web site, but its also important to have a web site that has certain graphical features (buttons, colors and effects), useability factors, and navigation that contribute to users conversion. So a button in the right place, a color highlighting clearance products or a visual effect getting people to signup to your newsletter could have exponential effects on the success of your web site.
Technically Sound
Most importantly in compliment to a great web design, we always ask ourselves a few fundamental questions: Does the web design display on all the most popular web browsers? Does the web design conform to the latest W3C Web Standards and Guidelines? Does the web design display on the most popular screen resolutions? Does the web design get the maximised reponse rates from search engines? Does the web design load quickly and efficiently?
And most importantly does the design convert your cutomers?
We always try and ensure that the answer to all of these questions is yes.